GRAND-AM Fast Facts
GRAND-AM Road Racing has the largest sports car fan base in the United States, with nearly 20 million adults, and has also had the highest percentage growth of any major motorsports series on television over the past five years.
GRAND-AM sanctions the Rolex Sports Car Series and the Continental Tire Sports Car Challenge. The Rolex Series and Continental Tire Sports Car Challenge deliver professional sports car racing to key markets throughout North America in addition to being televised in the U.S. and Canada on SPEED and distributed globally through ESPN International.
GRAND-AM Road Racing showcases emerging and legendary drivers from around the globe and thoroughbred racing machines from the industry's leading constructors and the world's top automobile manufacturers.
GRAND-AM was founded in 1999. The organization's first race was February 6, 2000, at Daytona International Speedway - the 38th Rolex 24 At Daytona.
The 2012 GRAND-AM Road Racing schedules spans from the West Coast to the East Coast and across two countries in providing some of the best sports car racing in North America. Beginning with the longest race of the season in January, the Rolex 24 At Daytona in Florida, the Rolex Series and Continental Tire Sports Car Challenge race together nine times, with stops together at the historic Watkins Glen International and Mid-Ohio Sports Car Course as well as Lime Rock Park, Indianapolis Motor Speedway and Barber Motorsports Park. In addition, the series will race back-to-back at the recently-built New Jersey Motorsports Park, as well as the stadium road course at Homestead-Miami Speedway. Rolex Series racing also visits Circuit Gilles Villeneuve, build on the Ile de Notre Dame in Montreal. Additionally, the Rolex Series races on with the NASCAR Sprint Cup Series at Watkins Glen in August.
GRAND-AM Road Racing is covered throughout the U.S. on several mediums as well as throughout the world. On TV, all 12 of the 2011 Rolex Sports Car Series races will be broadcast on SPEED, while eight of 10 Continental Tire Sports Car Challenge races will be televised on a tape delay basis on SPEED. Additionally, ESPN International provides full race coverage or recap shows on six of seven continents. Media in key markets, including those in or near New York City, Philadelphia, Montreal, Boston, San Francisco, Dallas, Miami, Cleveland, Columbus (Ohio) and Birmingham (Ala.) provide weekend and/or season-long coverage on races, and several markets provide season-long exposure on their local teams and drivers.
Fan Base/ Attendance
The estimated at-track attendance for GRAND-AM events in 2009 exceeded 300,000. The GRAND-AM fan base is 68 percent male and 32 percent female. GRAND-AM fans are spread across all age groups, with 47 percent between the ages of 18-34 and 64 percent who are 18-44. GRAND-AM fans show a passion for motorsports through their love of cars.